#1) A careful analysis of the job by the employer to identify the critical tasks and essential KSAs/competencies. This allows us to develop selection mechanisms that filter applicants to identify the most qualified.
We tend to do a pretty good job on #1. But many of us completely fall down when it comes to #2. We assume that the job and the organization have been described sufficiently so that applicants--qualified and not--can properly select in and out. But I think we're deluding ourselves.
(b) Describe the job as above, also include benefits and "what's in it for you"
(c) Same as above, plus pictures of the work environment
(d) Same as above, plus other multi-media like videos and podcasts
(f) Allow the applicants to perform simulated job duties online
(g) Alllow applicants to perform simulated job duties in person offsite
(h) Allow the applicants to perform actual job duties on the job site
Now not everyone is going to be excited about a day in the life of a cubicle dweller, but everyone works somewhere--why aren't we doing a better job of explaining what it's like? Until we recognize the applicant's perspective, and the impact this has on getting the right person-job match, we're missing half of the equation.
Finally, for those of you that follow research,